How much revenue do you want?
Ex. In the garage door business, the average ticket is $400
Appointments that techs/consultants converted to sold jobs
Percentage of appointments your CSRs set that your techs or consultants were able to convert into sold jobs.
Appointments set from calls/form fills
Percentage of inbound calls and form fills your CSR was able to turn into an appointment. This is your call booking rate and it is super important. (Hint: the faster you respond the better this number will be.)
Cost to acquire each call/form fill
This is the amount are spending on marketing
just to get the call or form fill.
Job complete percentage (Total)
Completed jobs required
This is your desired annual revenue divided by your average ticket.
Total number of appointments needed
This is the total number of jobs needed divided by percentage of appointments that turned into sales.
Total number of calls/forms fills needed
This is the total number of incoming calls needed divided by percentage of calls/forms converted into appointments.
Total marketing budget required
This is the amount of money you’re going to have to drive into marketing to get to your goal—
you can improve the KPIs in the left column.
Enter your email address to learn the results. Then play with the numbers and see how your marketing budget changes!
Congratulations! Your results are shown above. Feel free to play with the numbers!