A description of what this does
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Next you want to look at your Average Ticket total. In the garage door business, my average ticket is $400. Divide $5,000,000 by $400, which is 12,500. That means you need 12,500 jobs at $400 apiece to reach your goal.
Average Ticket Price
Sometimes customers cancel and jobs are not completed so we need to get a handle on that number for a lot of reasons. For the purposes of this first pass at explaining this, let’s just assume that your techs and CSRs are rock stars and all their jobs always get completed and I’ll come back to that box later.
Job Complete Percentage
Next you want to look at how many appointments your Customer Service Reps set actually got converted into sold jobs.
Converted Appointments Percentage
Appointments Set from Calls and Forms tells you your call center booking and your web form conversion rate. If somebody calls in, or leaves you a Yelp inquiry or fills out a form on your website, you want to look at what percentage of those events turned into an appointment.
Appointments From Calls & Forms Percentage
Marketing Budget. Here’s where it gets really interesting. Ultimately you need to figure what it is costing to acquire each call.
Marketing Budget Per Call
Total Revenue Required
Total Number of Jobs Required
Total Number of Converted Appointments Required
Total Number of Required Jobs Booked
Overall Marketing Budget